Tag Archives: reading

Let’s put it this way, you wouldn’t build a house without a plan of some sort would you? You would first need to determine the purpose of the house, how many people would live in it; what your budget should … Continue reading →

Make this a real news article – not just a commercial push. Tell the readers something unique about this product, rather than why they should buy it. Try to research some unique user stories – nothing beats “in use” stories, … Continue reading →

Knowing what it is you do for a living is critical in getting editors’ attention. The trick is to be seen by editors as one who can put reporters and sources together. More than just selling an idea, you are … Continue reading →

As small business owners, we have a dream – there are so many customers we just don’t know what to do, orders are coming in by the truckload, our sales people are run off their feet, every day just flies … Continue reading →

I’ve been thinking a lot about the importance of business mission statements lately. Maybe my preoccupation with them began the awful morning I had to make an important meeting twenty miles away and was more concerned than usual about being … Continue reading →

Chances are, before you started your company you had to create a business plan. You probably used it to present to lenders, future partners, potential funders, government agencies, or a variety of other people to establish the fact that you … Continue reading →

If you’re looking at writing a business plan for the first time, or if you’re doing a business plan review to present to a financial institution or potential investor, you might want to consider looking at the most common mistakes … Continue reading →

There are many benefits to creating and managing a realistic business plan. Even if you just use it in-house, it can: help you spot potential pitfalls before they happen structure the financial side of your business efficiently focus your development … Continue reading →

1. A Table of Contents Yes, we know you’re not an editor or publisher, but you are still going to need a Table of Contents. Obviously this should be written last, when everything is laid out and ready to go. … Continue reading →

Readers become leaders – it’s that simple. By reading trade and business magazines you’ll be aware of what’s happening within your field, which companies are growing, who’s heading for problems and such things as government or regulatory changes. By reading … Continue reading →